sales@deal-studio.com
(800) 239-5085
Schedule a Demo
  • Home
  • Platform
    • Industry Websites
    • Professional Content
    • Lead Capture Tools
    • Sales CRM
    • Deal Management
    • Integrated Workflows
  • Marketing
    • Branding & Design
    • Digital Marketing
    • CBR Design
    • Social Media Graphics
    • Company Newsletters
    • Email Campaigns
    • Brand Development
  • Insights
  • About
    • Who We Are
    • Our Story
    • Our Team
    • Testimonials
  • Contact Us
  • Home
  • Platform
    • Industry Websites
    • Professional Content
    • Lead Capture Tools
    • Sales CRM
    • Deal Management
    • Integrated Workflows
  • Marketing
    • Branding & Design
    • Digital Marketing
    • CBR Design
    • Social Media Graphics
    • Company Newsletters
    • Email Campaigns
    • Brand Development
  • Insights
  • About
    • Who We Are
    • Our Story
    • Our Team
    • Testimonials
  • Contact Us
  • Home
  • Platform
    • Industry Websites
    • Professional Content
    • Lead Capture Tools
    • Sales CRM
    • Deal Management
    • Integrated Workflows
  • Marketing
    • Branding & Design
    • Digital Marketing
    • CBR Design
    • Social Media Graphics
    • Company Newsletters
    • Email Campaigns
    • Brand Development
  • Insights
  • About
    • Who We Are
    • Our Story
    • Our Team
    • Testimonials
  • Contact Us
  • Home
  • Platform
    • Industry Websites
    • Professional Content
    • Lead Capture Tools
    • Sales CRM
    • Deal Management
    • Integrated Workflows
  • Marketing
    • Branding & Design
    • Digital Marketing
    • CBR Design
    • Social Media Graphics
    • Company Newsletters
    • Email Campaigns
    • Brand Development
  • Insights
  • About
    • Who We Are
    • Our Story
    • Our Team
    • Testimonials
  • Contact Us
Blog
Home Seller Articles Comprehensive Business Reviews Should Establish Trust
Seller Articles

Comprehensive Business Reviews Should Establish Trust

Deal Studio August 26, 2020 0 Comments
Small Business Owner: Proud Woman Opening Her Children Clothing

When you are selling a business, your business broker or M&A Advisor will likely create a Comprehensive Business Review, or CBR.  This comprehensive document can then be presented to prospective buyers once they have signed all necessary confidentiality documentation.  It is essential that this document builds trust between both parties, as this will go a long way towards achieving a successful deal. 

Be Honest

The bottom line is that your CBR will be 95% positive.  The majority of the document will be dedicated towards selling and promoting your business.   Therefore, it only makes sense to disclose some potential problems.  When handled correctly, the disclosure of problems can actually be a strong asset. 

For example, current weaknesses of your business could become strengths in the mind of the buyer.  For example, a business with a very poor online presence represents a substantial opportunity for a buyer to improve marketing and communications.  Summed up another way, don’t be afraid to include negative information, especially if that information represents an opportunity.

Sharing Information

It is important that there is an element of trust between the parties.  Creating that sense of trust begins with the CBR’s seller section. 

Buying a business is radically different from buying a home.  When someone buys a home, they usually don’t care too much about the person who they are buying the home from.  But buying a business is usually a different experience.  Your buyer will want to feel as though they have a fairly clear understanding of who you are and what you are about. 

In the seller’s section, the buyer should get a decent idea of who you are.  Your broker or M&A Advisor will want to interview you to gain ample information to include in your CBR.  Your broker may even want to find out about your family, hobbies, interests and more.  You may even want to consider including photos of yourself and your family.  

The bottom line is that a potential buyer should be able to pick up the CBR and get a good feel for what you are like.  If no level of trust is ever established between the buyer and seller, then it will be much more challenging for the deal to be successful.

Copyright: Business Brokerage Press, Inc.

mangostock/BigStock.com

60
2609 Views
What You Need to Know About Foreign BuyersPrevWhat You Need to Know About Foreign BuyersAugust 12, 2020
Considering Generational StrategiesSeptember 2, 2020Considering Generational StrategiesNext

Related Posts

Seller Articles

“Red Flags” in the Sunset

Unlike that poetic title of an old-time standard song, Red Sails in the Sunset, red...

Deal Studio March 22, 2016
Seller Articles

10 Tips for a Successful Sale

1.Sellers should find out the loan value of the fixtures, equipment and machinery...

Deal Studio February 17, 2016

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • Employees and the Long-Term Success of Your Business November 29, 2023
  • How Can You Find the Ideal Buyer for Your Business? November 16, 2023
  • Key Steps for All First Time Buyers November 8, 2023
  • What Are the Financial Considerations of Seller Financing? November 1, 2023
  • Prepare for Your Exit When You Launch Your Business October 18, 2023
Categories
  • Blog 20
  • Buyer Articles 109
  • Buyer FAQ 14
  • Buying a Business 34
  • Content 1
  • Financing the Deal 7
  • General Business Brokerage 9
  • Marketing 6
  • Marketing for Business Brokers 1
  • Promotion 1
  • Seller Articles 319
  • Seller FAQ 33
  • Selling a Business 192
  • Using a Professional 6
  • Valuation 14
  • Workflows 1

Automate, accelerate and elevate your deal making
Email sales@deal-studio.com
Phone (800) 239-5085
Request Media Kit
View Demo Site
Platform
» Industry Websites
» Professional Content
» Lead Capture Tools
» Sales CRM
» Deal Management
» Integrated Workflows
Recent News
  • Employees and the Long-Term Success of Your Business
    November 29, 2023
  • How Can You Find the Ideal Buyer for Your Business?
    November 16, 2023
  • Key Steps for All First Time Buyers
    November 8, 2023
Newsletter

Terms of use | Privacy Policy

© Copyright 2023 Business Brokerage Press, Inc. All Rights Reserved.

SEO Services by Anuva LLC