Selling a business is a major financial transaction, but many deals collapse over issues that have little to do with price. Buyers, sellers, attorneys, accountants, and business brokerage professionals may spend months working toward an agreement, only to see the transaction fall apart during the final stages. When that happens, everyone walks away frustrated.
Time to Market
Business brokers and M&A advisors report different success rates when it comes to their successful sales. Some close only a portion of the listings they take on, while others claim much higher numbers. So why is there such a vast difference? One reason is the amount of time given to market the business can differ. Firms that require long exclusive agreements often argue that extra time increases the chances of success. While that approach may increase the likelihood of a closing, many business owners hesitate to commit to lengthy contracts.
Nuances of Legal and Financial Documents
It’s important to note that even after both parties agree on price and broad deal terms, a sales process is far from over. In fact, some of the most difficult negotiations begin after the initial agreement is reached.
Details hidden within legal documents can quickly create tension and derail progress. Representations and warranties can be a problem for example. Buyers want assurances regarding a given company’s financial condition and operations. Sellers, on the other hand, may resist making these kinds of guarantees that could expose them to future liability.
Staff Longevity
Employment agreements can turn into obstacles during the sales process. Buyers often want reassurance that key employees will remain with the company after the transition.
Non-Compete Agreements
Non-compete clauses are also among the issues that can detail a deal. Buyers may also require the seller to avoid starting or joining a competing business for several years. If either side views these restrictions as unreasonable, negotiations can stall.
Personality Clashes
Most deals involve teams of professionals, including attorneys, accountants, lenders, and consultants. The number of people often involved can increase the odds of a personality clash. When egos interfere with normal communication, trust can disappear quickly. A transaction that looked promising on paper can become impossible when the parties no longer work well together.
What Warning Signs Can You Look for?
Certain warning signs tend to appear early on. Buyers sometimes just give up on their search too soon or lack a clear strategy. Other buyers may fail to take into account the score of the financial commitment required to purchase a desirable company. Buyers sometimes ignore the advice of professionals. This creates avoidable problems during negotiations and due diligence.
Issues can also pop up on the seller’s side. Unrealistic pricing issues are one of the biggest obstacles. Additionally, owners can become emotionally attached to the business and have trouble separating personal value from market value. Family-owned companies are especially susceptible to having second thoughts.
Oftentimes when sales don’t succeed the trajectory can be traced back to issues that could have been identified earlier. Careful preparation, realistic expectations, and good communication often make the difference between a successful closing and a missed opportunity.