2020 Marketing Tips for Business Brokers

Happy New Year! Holiday celebrations have wrapped up and it’s time to set your sights on the year to come. As you make your plans for a successful 2020, consider the following marketing tips for business brokers.

Commit to Consistent Branding – Make sure your brand colors, logo and font styles carry throughout your marketing materials. This includes your website, email marketing, business cards, brochures, CBRs, one page summaries, etc.

Dive in to LinkedIn – LinkedIn is a powerful tool for B2B marketing. Make sure your profile is up to date and complete, including a professional headshot. Connect with professionals who fit your target market such as local business owners or local centers of influence (CPAs, attorneys, etc.). Also post fresh content regularly so that your connections are continuously hearing from you.

Consider Google Ads – The quickest way to appear in search results is with paid Google Ads. You can target keywords (i.e. business broker, how to sell a business, sell my business, exit planning) and a geographic area so that your ad shows up when people in the targeted geographic area search with the targeted keywords. Your ad will have brief text and link to your website.

Be a Networking Pro – Beyond networking on LinkedIn, make time for networking in person. This may include attending chamber of commerce events, state business broker association events or IBBA events. Consider hosting events at your own office such as a networking event or a workshop on exit planning. Also take advantage of opportunities to speak at events, as this is a great way to demonstrate your expertise.

Build an Email List – Email marketing is a powerful tool, and it’s even more powerful with a larger list. Build your email list through activities such as a signup on the home page of your website and offering a free resource (such as a whitepaper with 10 steps to increase the value of your business) in exchange for an email address. Have these signup tools feed directly to your email marketing program so that your list is always up-to-date.

Try Facebook Ads – Facebook ads can be targeted geographically, by age, by interests, etc. You might wish to use Facebook ads to build brand awareness, to promote a workshop, to drive traffic to a landing page with a free resource (building your email list), to promote a listing, etc.

We wish you a prosperous 2020! Feel free to contact Deal Studio anytime with questions about marketing your business brokerage practice.