Why Your Website Should Include Deal Tombstones
Business brokers should always be looking for new and innovative ways to attract new clients
Like almost all industries client retention is extremely important for business brokers, but the role of attracting new clients can be particularly important, after all, most of your clients won’t buy or sell a new business every year
One of the single best ways to attract new clients is to effectively use the often-overlooked tool that is the deal tombstone. Let’s take a look at the importance of displaying deal tombstones on your website.
Deal tombstones, where you outline the successful results of a deal, can be an easy way for you to quickly impress prospective clients. Just as a picture can be worth a thousand words, a deal tombstone can serve as a quick way to demonstrate that you know how to generate success. Through this tool, you announce the closing of a transition while at the same time clearly demonstrating your expertise in a given industry.
It is essential that you can demonstrate to both previous and prospective clients that you are talented and proven broker that can generate results.
While every aspect of how you present yourself to the public is important, deal tombstones occupy a unique niche. They quickly outline your history of success and showcase some of the industries in which you can achieve results.
Keep it mind that it is possible to customize this display to reveal the amount of information you’re comfortable with
For example, it is not necessary to broadcast details you may prefer to keep confidential, such as sales prices. You can choose to do everything from keep it vague to go completely in-depth to details regarding the transaction and publish it to be more of a case study. The ball is in your court, and it is possible to approach tombstones on a case by case basis.
Ultimately, it is very important that you show your clients and prospective clients what deals you completed, what industries you work in and prove to them that you do achieve results. In short, you’ll take all the guess work out of process. While your biography is important it is not enough to position yourself as someone who gets results. There is no replacement for showcasing the businesses that you’ve sold.
Once you’ve created deal tombstones and showcased those tombstones on your marketing materials, you’ll have a tool that you can depend on year after year. In this way, a deal tombstone is remarkably valuable.
